CLIENT: NYCDOGGIES
PROJECT: LOGO & BRANDING
CREATIVE PROCESS
The requirement was to create a symbol that describes the company’s activity. The color palette was predefined and had to include orange and green.
- The first phase involved the presentation of 3 directions/ sketches.
A playful approach with a splash of color
A mascot
A linear symbol
- The second phase involved the development of the logo based on the direction chosen by the client.
Final Logo
- Icons
